ST PETERS BAKEHOUSE

For over 25 years, St Peters Bakehouse has been and still is an Adelaide icon.

Two hands holding a meat pie and a sausage roll at St Peter's Bakehouse at a Relish content photo shoot.

Social Media Management Content Creation Website Development

St Peters Bakehouse

2024

Client

Year

St Peters Bakehouse is an Adelaide icon, serving up premium, fresh-quality baked pastries, cakes, and barista coffee for over 25 years. What started in St Peters SA has grown to Ridgehaven, Thebarton, and Elizabeth, bringing their passion for handcrafted treats and exceptional service to even more communities. Whether it’s a classic meat pie, a famous vanilla slice, or a perfectly brewed coffee, every visit to St Peters Bakehouse is a taste of tradition.

Close-up of a breakfast sandwich with fried egg, bacon, and cheese in a bun, held by a hand inside  St Peters Bakehouse for a Relish content photoshoot.

The Brief

After opening their fourth bakehouse, St Peters Bakehouse knew it was time to establish a strong digital presence. They engaged us to take over their social media, content creation, and website development, needing an approach that highlighted both the rich tradition of their baked goods and the warm, welcoming experience they provide.

Corner view of St. Peters Bakehouse, a cozy bakery and coffee shop, with outdoor seating, potted plants, and a chalkboard sign advertising homemade bakery items, sandwiches, and rolls.

The Work

Working closely with the St Peters Bakehouse team, we developed a website that truly represents their brand—blending tradition with a modern, welcoming feel. From there, we built their social media presence from the ground up, creating engaging content to nurture their loyal customers while introducing the bakehouse to a whole new audience. Though still in the early stages, we’ve already seen strong organic growth setting the foundation for a thriving digital presence.

Woman holding coffee smiling: Relish campaign shoot highlighting friendly service at a local Adelaide bakery, used in branding and social media.
Cheesecake slice with a person reaching: Relish dessert content featuring a chocolate-topped cheesecake for hospitality brand visuals.